Do you manage Meta and Google Ads together?
Yes. Map Sense Media manages Meta and Google Ads together in a single retainer, and adds TikTok and YouTube when the audience justifies the channel. Running both platforms with one team means budget can move between demand capture on Google search and demand creation on Meta as cost per result changes, instead of two vendors defending their own line item. Campaign structure, audience definition, bidding and budget pacing are handled by a senior operator, and creative for both platforms is produced by the same Abbotsford studio. Conversion tracking is installed on the site and in the ad accounts so results are read from platform reporting rather than estimated. All ad accounts, pixels and conversion configurations are created in the client's own business manager, billed to the client's card, and remain with the client after the engagement ends.
