A LITTLE OF EVERYTHING
YOU LOVE.
Great taste lives on forever. Your tasting menu, made casual — a 1962 Punjabi dhaba, refeed for a new generation in Abbotsford, BC.
Jee Ayan Nu — welcome to the table.
The numbers behind the plates.
Paid media that moved the numbers.
Highest CTR in the entire portfolio — 12.07%.
Menu photography, food films, and ongoing reels for the Canadian outpost of an iconic Punjabi dhaba that started in 1962.
Strong walk-in business in Abbotsford's South Asian community wasn't translating into broader awareness. The team needed content that respected the legacy and read on a phone.
A content system built around heritage menu items — tandoor flame reels, family-style table shots, founder-story snippets — shot bilingually so it works across both audience segments.
Plates, pours, and the room itself.
Menu photography and interiors from the Abbotsford dining room. Click any frame to enlarge.
Feed posts.
Occasion-led design work: Mother's Day, Happy Hour, and heritage promises.
Flame, hands, and family.
Tandoor moments, plating, and the crew that makes the room feel like home.
Related work and services
The Baba's Chicken Abbotsford project was delivered by our Brand Films & Media and Performance Marketing team, working out of our Abbotsford marketing agency studio.
Abbotsford, BC babasabbotsford.ca @babas.abbotsford