Baba Chicken Abbotsford
A 1962 Punjabi dhaba, refeed for a new generation.
Client
Baba Chicken Abbotsford
Industry
Food & Beverage · QSR
Services
Social Content · Brand Films
Engagement
Ongoing — 2023 to present
Menu photography, food films, and ongoing reels for the Canadian outpost of an iconic Punjabi dhaba that started in 1962.
Strong walk-in business in Abbotsford's South Asian community wasn't translating into broader awareness. The team needed content that respected the legacy and read on a phone.
We built a content system around heritage menu items — tandoor flame reels, family-style table shots, founder-story snippets — shot bilingually so it works across both audience segments.
A look at the output.
A small selection from the ongoing engagement.
Creatives
3 designsReels
2 reels
Baba Chicken Abbotsford
Abbotsford, BC www.babasabbotsford.ca
