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    Performance marketingPerformance Marketing

    Paid Media That Pays Back.

    Ad spend without results is just money burned. We build performance marketing campaigns designed around one thing, return on investment. Every dollar is tracked, every campaign is optimized, and every decision is backed by data. No guesswork, no wasted budget, just growth you can measure.

    Serving Performance Marketing in Abbotsford, BC, Performance Marketing in Surrey, BC, Performance Marketing in Langley, BC, Performance Marketing in Vancouver, BC, Performance Marketing in Richmond, BC and Performance Marketing in Delta, BC and the surrounding Fraser Valley and Metro Vancouver, with remote delivery across all of British Columbia.

    See recent work
    What we do

    Everything included in this service.

    Paid media that pays back.

    Paid Social Advertising

    High-converting campaigns across Meta, Instagram, TikTok, and more.

    Search & Display Ads

    Google Ads and programmatic campaigns that put you in front of the right audience at the right time.

    Conversion Rate Optimization

    Fine-tuning landing pages and funnels to turn more clicks into customers.

    Retargeting Campaigns

    Bringing back visitors who didn't convert the first time.

    Media Buying & Budget Management

    Strategic allocation of ad spend for maximum ROAS.

    Performance Tracking & Reporting

    Transparent, real-time reporting so you always know what's working.

    Why it matters

    The problem it solves.

    Great marketing isn't about spending more, it's about spending smart. Our performance-first approach means lower CAC, higher ROAS, and campaigns that scale profitably as you grow.

    Our process

    How the work gets made.

    A predictable system, built so the work ships on time and compounds over quarters.

    1. / 01

      Discover

      We start by understanding your business, audience, and goals — auditing what's working, what isn't, and where the opportunity is.

    2. / 02

      Strategize

      We turn insight into a plan: positioning, creative direction, channels, KPIs, and a clear 90-day roadmap.

    3. / 03

      Produce

      Our in-house team designs, writes, films, edits, and builds — no hand-offs, no delays, no diluted quality.

    4. / 04

      Launch

      We ship the work into the world with tight tracking so every result can be measured from day one.

    5. / 05

      Optimize

      We review weekly, double down on what's performing, and cut what isn't — so the engine compounds over time.

    Mainland Motors logo
    Case study·Mainland Motors

    Cutting Lead Costs by Over 80% — From $100 a Lead to $16

    Mainland Motors was previously relying on AutoTrader for leads, at a cost of $100 per lead. It worked, but it wasn't scalable, and margins were being eaten alive before a single car was even sold.

    We stepped in and built out new performance campaigns under Meta's Financial Products and Services category, specifically structured for the auto financing space. The results were immediate and continued to improve over time.

    • Phase 1 — Lead cost dropped from $100 to $56.
    • Phase 2 — Lead cost dropped further to as low as $16 per lead at peak performance.
    • Sustained Average — Lead cost now consistently sits between $20–$23, even accounting for fluctuations.
    The result

    What was once a $100-per-lead dependency became a consistently optimized, scalable acquisition channel, cutting lead costs by over 80% at its best, and by more than 75% on average. Mainland Motors now generates a steady, affordable stream of qualified leads, month over month.

    Services used

    Performance Marketing, Paid Social Advertising (Meta), Campaign Structuring (Financial Products & Services), Performance Tracking & Reporting

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    Benefits

    What you actually walk away with.

    Lower cost per lead

    Structured accounts and tight tracking bring CPL down, fast.

    Higher ROAS

    Creative-led testing means every dollar works harder.

    Full-funnel visibility

    Know exactly where every conversion came from.

    Predictable growth

    A scalable acquisition channel instead of month-to-month guessing.

    Straight answers

    What does a performance marketing retainer with Map Sense Media cost and include?

    Paid media management at Map Sense Media starts at CA$1,000 per month plus ad spend for a single-platform account and runs to CA$10,000 per month for full-service retainers with weekly creative production, scaled to account size and growth targets, with no long lock-in term, and the fee is flat, never a percentage of spend. The retainer includes an account audit and growth plan in week one, weekly creative batches shot and edited by the studio's own team, campaign management across Meta, Google, TikTok and YouTube, landing page and offer optimisation, conversion tracking, and a weekly review call with the senior operator on the account. Ad spend is paid by the client directly to the platforms and is never marked up, and ad accounts, pixels and conversion configurations are created in the client's own Business Manager and stay there after the engagement ends. Reporting states the platform, the currency and the attribution window on every figure.

    What cost per lead has Map Sense Media achieved for clients?

    Cost per lead on Map Sense Media client accounts ranges from CA$10.23 to CA$51.64 depending on the sector and the value of the lead, and cost per conversation or call runs from CA$0.77 to CA$3.33. On the Mainland Motors dealership account, CA$131,283 in Meta spend produced 3,953 leads and registrations, with the strongest campaign delivering 1,012 registrations at CA$29.04 each, and the dealership's lead cost moved from CA$100 per lead on a listings marketplace to a sustained CA$20 to CA$23 on Meta. Smart Sell Car's strongest campaign produced 266 leads at CA$10.23. Mainland Lube Express generated 348 conversations at CA$3.33, and a Baba's Chicken lunch campaign produced calls at CA$2.72 with a 12.07 percent click-through rate. All figures are from Meta Ads Manager, in Canadian dollars, on a seven-day click attribution window, with data through July 2026.

    Source: Meta Ads Manager, Canadian dollars, 7-day click attribution, data through July 2026. One native conversion signal counted per campaign.

    Which industries does Map Sense Media run paid media for?

    Map Sense Media runs paid media for automotive dealerships and auto services, auto finance and short-term lending, restaurants and food producers, healthcare and therapy clinics, trades and construction, events and direct-to-consumer retail, mostly for businesses in the Fraser Valley and Metro Vancouver with campaigns running across British Columbia and Canada. Named accounts include Mainland Motors, EV Studio, C2C Rental, Mainland Lube Express, Cut My Debt, 2 Min Loan, Baba's Chicken Abbotsford, The London Fish, That Brownie Girl, My Empower Therapy and Brain Treatment Center Vancouver. Regulated verticals such as auto finance and lending are run under Meta's Financial Products and Services category with the required disclosures, and housing and employment campaigns are set up under their Special Ad Categories.

    Campaign results

    What paid media looks like when it's working.

    Pulled straight from Meta Ads Manager. Each card is one live campaign per brand.

    M
    Mainland Motors
    Automotive Dealership Group · Sponsored

    Year-end lead gen push

    Efficiency highlight: WhatsApp hiring campaign generated 142 conversations at $0.77 each.

    Spend
    $29,386
    Result
    1,012 registrations
    Cost/Res
    $29.04
    C
    Cut My Debt
    Financial Services · Sponsored

    Playbook lead gen

    Spend
    $13,376
    Result
    259 leads
    Cost/Res
    $51.64
    S
    Smart Sell Car
    Automotive Resale · Sponsored

    Smart Sell Car — m6

    Spend
    $2,721
    Result
    266 leads
    Cost/Res
    $10.23
    M
    Mainland Lube Express
    Automotive Quick-Service · Sponsored

    Local conversations — m24

    Best cost-per-conversation in the entire portfolio outside Baba Chicken.

    Spend
    $1,157
    Result
    348 conversations
    Cost/Res
    $3.33
    B
    Baba Chicken
    Restaurant / QSR · Sponsored

    Introducing Baba's Lunch Bowls

    Highest CTR in the entire portfolio — 12.07%.

    Spend
    $44
    Result
    16 calls
    Cost/Res
    $2.72
    2
    2 Min Loan
    Short-term Lending · Sponsored

    2 Min Loan lead gen

    Reach 309,621 · Frequency 1.79 · Link clicks 4,114 · CPC $1.44.

    Spend
    $7,218
    Result
    287 leads
    Cost/Res
    $25.15
    Ready when you are

    Let's Build Your Campaign.
    Let's scope it together.

    Tell us where you are and where you want to be. We'll come back with a clear plan and a fixed quote.