Map Sense MediaMap Sense Media
    Restaurants, cafes and food brands

    Restaurant Marketing in British Columbia

    Map Sense Media runs marketing for restaurants, cafes and food brands across the Fraser Valley and Metro Vancouver from its Abbotsford studio: menu photography and food films shot in the kitchen, reels and social content, launch campaigns, creator collaborations, websites, and local Meta ads measured on calls and direction requests rather than impressions.

    Restaurant clients include Baba's Chicken Abbotsford, The London Fish on Commercial Drive in Vancouver, That Brownie Girl, Black Casket Cafe in Abbotsford and Bombay Kitchen and Bar. Shoots run on location with no travel charge anywhere in the Fraser Valley and Metro Vancouver.

    Contact Map Sense Media +1-250-797-5461

    How we run restaurant marketing

    The food is the creative

    Restaurant ads earn the highest click-through rates in the Map Sense Media portfolio because the product photographs itself: a Baba's Chicken lunch campaign held a 12.07 percent click-through rate and a London Fish local campaign 9.17 percent. Every engagement starts with a kitchen shoot so the ads, the grid and the website all run on real plates, not stock.

    One shoot day, a month of content

    A planned production day in the kitchen and the dining room produces a hero film plus fifteen to twenty-five finished assets: vertical reels, square and landscape cutdowns for ads, menu and website stills, and behind-the-counter clips. The London Fish relaunch shoot became a six-week content drip of fryer-to-plate cuts, counter portraits and Friday rush reels.

    Tight radius, one offer, real conversions

    Local restaurant campaigns run to a few kilometres around the door with one clear offer, and they are measured on calls, direction requests and conversations instead of reach. The Baba's Chicken lunch bowl campaign spent CA$44 and produced 16 calls at CA$2.72 each; the London Fish campaign produced about 8,000 direction and link clicks at CA$0.11 per click.

    Launches arrive fully formed

    For a new opening, identity, menus, launch films and the social grid are built before the doors open. Black Casket Cafe in Abbotsford launched with its identity, an overnight launch shoot and a cohesive grid on day one; That Brownie Girl went from an idea with no logo to a defined brand, website and weekly reels engine.

    Creators and community

    Local food creators are sourced, briefed and contracted in-house, with usage rights negotiated so the best creator content can run as ads from the restaurant's own ad account. The London Fish was connected with local Vancouver creators to build buzz in its neighbourhood; Baba's Chicken content is produced bilingually so it works across both of its audiences.

    Everything stays in your name

    Ad accounts, pixels, footage, menus, photography and the website belong to the restaurant from the first day. Reporting comes from Meta Ads Manager and Google in Canadian dollars, with the attribution window stated, every week.

    Documented results on restaurant accounts

    AccountWorkSpendResultCost per resultCTR
    Baba's Chicken AbbotsfordLunch bowl launch, strongest campaign$4416 calls$2.72 per call12.07%
    The London Fish, VancouverGet Directions local campaign$898About 8,000 direction and link clicks$0.11 per click9.17%
    That Brownie GirlAlways-on creative testing, 10+ concepts$3,719482K impressions, 15,762 clicksLowest cost per sale to date on the latest cycle3.27% average, 6.60% top creative

    Source: Meta Ads Manager, Canadian dollars, seven-day click attribution window, data through July 2026. Each result counts one native conversion signal per campaign (call, direction click, conversation or purchase) with no double counting across pixel events. No figure on this page is modelled or projected.

    Restaurant case studies

    Baba's Chicken Abbotsford

    Menu photography, food films and ongoing reels for the Canadian outpost of a Punjabi dhaba founded in 1962, shot bilingually for both of its audiences.

    Read the case study

    The London Fish

    A relaunch film, a twelve-month theatre commercial and a reels engine for the Commercial Drive fish and chips landmark that has served since 1972.

    Read the case study

    That Brownie Girl

    Brand identity, website, monthly content shoots and a paid retargeting layer for a BC dessert brand that sells at farmers markets and online.

    Read the case study

    Black Casket Cafe

    Identity, launch films and a moody social grid for Abbotsford's gothic-themed cafe, built so the brand arrived complete on opening day.

    Read the case study
    Straight answers

    What does restaurant marketing cost with Map Sense Media?

    Restaurant work at Map Sense Media is quoted in writing after a scoping call, in two shapes: a fixed project for a defined deliverable such as a menu shoot, a launch film or a website, and a monthly retainer for ongoing reels, content and paid media sized to the restaurant and the number of locations. Ad spend is paid by the restaurant directly to Meta or Google and is never marked up, and local campaigns can run on small budgets when the radius is tight: the Baba's Chicken lunch bowl campaign spent CA$44 and produced 16 calls. Shoots across the Fraser Valley and Metro Vancouver carry no travel charge. Every quote lists the deliverables, the posting cadence and what counts as a result before anything starts.

    How do you measure results for a restaurant campaign?

    Restaurant campaigns at Map Sense Media are measured on the actions that put people at a table: calls, direction requests, WhatsApp or Messenger conversations, online orders and catering enquiries, read from Meta Ads Manager and Google in Canadian dollars with the attribution window stated. Click-through rate is tracked as a creative score, because food that photographs well earns clicks: 12.07 percent on a Baba's Chicken lunch campaign and 9.17 percent on a London Fish local campaign, against roughly 1 percent on finance accounts in the same portfolio. Reach and impressions are reported but never presented as results. Each campaign counts one native conversion signal, so a call and a direction click are never added together, and the weekly review states the cost of each.

    Which restaurants and food brands has Map Sense Media worked with?

    Map Sense Media has produced content and campaigns for Baba's Chicken Abbotsford, The London Fish on Commercial Drive in Vancouver, That Brownie Girl, Black Casket Cafe in Abbotsford and Bombay Kitchen and Bar, covering menu photography, food films, reels, launch campaigns, creator collaborations, websites and local Meta advertising. The work spans a quick-service dhaba with a 1962 heritage, a fish and chips institution open since 1972, a farmers-market dessert brand that sells online, and a themed cafe launched from scratch. Case studies for each are published on this site with the client named, and the studio can introduce prospective clients to current restaurant clients on request.

    FAQ

    Restaurant marketing questions, answered

    In your kitchen and dining room. Food is shot where it is cooked and served, with the crew, lights and audio brought to you, so the plates, the room and the people in the content are the ones customers will actually see. Editing is done in house in Abbotsford.

    A planned production day produces a hero film and fifteen to twenty-five finished assets: vertical reels, square and landscape ad cutdowns, menu and website stills, and behind-the-counter clips, enough for a month of posting plus the paid campaign.

    Yes. For an opening the identity, menus, launch films, social grid and the local launch campaign are built before the doors open, so the brand arrives complete on day one rather than being assembled over the first months of trading. Black Casket Cafe in Abbotsford launched this way.

    Yes. Where a restaurant serves two audiences, content is produced to work across both; Baba's Chicken Abbotsford content is shot and cut bilingually so it reads for the South Asian community and for the wider Fraser Valley audience.

    Less than most owners expect when the radius is tight and the offer is clear. Local campaigns in the portfolio have produced calls at CA$2.72 and direction clicks at CA$0.11, and the strongest Baba's Chicken campaign spent CA$44. The budget is set with the owner against what one covered table, catering order or online order is worth.

    Discovery calls are usually booked within one business day, a written scope follows, and shoots are typically booked one to two weeks out. A campaign landing page or a new restaurant website can be live in three business days under the three-day website programme.

    Ready to fill the room?

    Tell us what you are building. You get one reply within a business day and a clear scope before anything starts.