That Brownie Girl
Turning a farmers-market favourite into an always-on brand.
Client
That Brownie Girl
Industry
Food & Beverage · DTC
Services
Social Content · Performance Marketing
Engagement
Ongoing — 2023 to present
Monthly content shoots and a weekly reels engine for a fast-growing BC dessert brand — built to drive market traffic and online orders.
Brand was selling out at markets but losing the audience between weekends. Social was inconsistent, the photos didn't match the product quality, and there was no system for promoting drops.
We installed a monthly shoot day (one location, one styling pass, ten finished pieces of content) and stacked a paid-social retargeting layer to convert market visitors into online buyers between events.
A look at the output.
A small selection from the ongoing engagement.
That Brownie Girl
Lower Mainland, BC thatbrowniegirl.ca
