Branding & Identity

A Brand Worth Following.

Your brand is more than a logo, it's the way people recognize you, remember you, and choose you over the competition. We build brand identities that are distinct, consistent, and built to last, giving your business a visual and verbal presence that resonates across every touchpoint.

Serving Branding & Identity in Abbotsford, BC, Branding & Identity in Surrey, BC, Branding & Identity in Langley, BC, Branding & Identity in Vancouver, BC, Branding & Identity in Richmond, BC and Branding & Identity in Delta, BC and the surrounding Fraser Valley and Metro Vancouver, with remote delivery across all of British Columbia.

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What we do

Everything included in this service.

A brand worth following.

Logo & Visual Identity Design

Custom logos, color palettes, and typography that reflect your brand's personality.

Brand Strategy

Defining your positioning, voice, and messaging so your brand stands for something clear.

Brand Guidelines

A complete style guide to keep your brand consistent across every platform.

Rebranding

Refreshing an existing brand to better reflect where your business is today.

Packaging & Print Design

Branded materials that extend your identity into the physical world.

Brand Collateral

Business cards, presentations, social templates, and more, all designed to stay on-brand.

Why it matters

The problem it solves.

Consistency builds recognition, and recognition builds trust. A strong, well-defined brand identity makes your business instantly recognizable and memorable, turning first impressions into lasting customer relationships.

Our process

How the work gets made.

A predictable system, built so the work ships on time and compounds over quarters.

/ 01
Discover
We start by understanding your business, audience, and goals — auditing what's working, what isn't, and where the opportunity is.
/ 02
Strategize
We turn insight into a plan: positioning, creative direction, channels, KPIs, and a clear 90-day roadmap.
/ 03
Produce
Our in-house team designs, writes, films, edits, and builds — no hand-offs, no delays, no diluted quality.
/ 04
Launch
We ship the work into the world with tight tracking so every result can be measured from day one.
/ 05
Optimize
We review weekly, double down on what's performing, and cut what isn't — so the engine compounds over time.

Case study·That Brownie Girl

From Idea to Identity

That Brownie Girl started as just that, an idea. No logo, no website, no defined audience. Just a concept waiting to become a brand.

We took it from the ground up. We built a logo and visual identity that captured the personality of the brand, developed a color palette and typography system that felt distinct and consistent, and shaped a brand voice that could carry across every touchpoint.

But branding isn't just visuals, it's knowing who you're actually talking to. We dug into audience research to identify their ideal customer base: their demographics, their psychographics, and the specific target audience segments most likely to convert. That insight shaped everything from messaging to design decisions, ensuring the brand wasn't just beautiful, but built to connect.

From there, we designed and built their website, a digital home that reflected the brand identity we'd created and gave customers a clear, on-brand experience from the first click.

The result

What started as an idea is now a fully realised brand with a defined identity, a website built to convert, and a clear understanding of exactly who their customer is and how to reach them. That Brownie Girl isn't just a name anymore, it's a brand with direction.

Services used

Brand Strategy, Logo & Visual Identity Design, Audience Research (Demographics & Psychographics), Web Design & Development

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Benefits

What you actually walk away with.

Instant recognition

A consistent identity people remember and recommend.

Premium positioning

Look and feel like the category leader from day one.

Team clarity

Guidelines that keep every touchpoint on-brand.

Long-term equity

A brand that appreciates as your business grows.

Straight answers

What is included in a branding project with Map Sense Media?

A branding project with Map Sense Media includes positioning and messaging, naming support where a name is needed, logo and mark design, colour and typography systems, photography and video art direction, packaging and print direction, social templates and launch assets, and a written guideline document the client owns outright. Audience research is part of the work: for That Brownie Girl the studio defined the ideal customer's demographics and psychographics before designing, so the identity, the voice and the website were built for the people most likely to buy. Source files, fonts and licences are handed over at the end of the project and nothing is licensed back to the studio.

How much does a brand identity cost in British Columbia?

Brand identity work at Map Sense Media is quoted as a fixed project after a scoping call, with focused projects starting at approximately CA$5,000 in Canadian dollars and full rebrands for operating businesses, which add signage, packaging, vehicle wraps and a changeover schedule, scoped above that. Cost drivers are the number of applications the identity has to cover, whether naming is required, how much research precedes the design, and how many launch assets ship with the guidelines. Every quote lists the deliverables, the revision rounds and the handover of source files before any design work starts. Work is done from the Abbotsford studio for businesses across the Fraser Valley, Metro Vancouver and the rest of British Columbia.

Can you rebrand a business that is already operating?

Yes. Map Sense Media rebrands operating businesses and sequences the changeover so signage, packaging, vehicle wraps, menus, uniforms and digital channels switch on a schedule the business can absorb rather than all at once. The Mainland Auto Group work unified three dealership rooftops in Abbotsford, Surrey and Langley under one brand system with a shared trust layer for financing, trade-in and warranty, and a design system each rooftop's local campaigns plug into. The Black Casket Cafe launch in Abbotsford led with identity first so the cafe's social grid, launch films and menus arrived fully formed on day one. Existing customers are told what changed and why through the same channels the campaign runs on.

Featured build

Full identity for That Brownie Girl.

A ground-up brand system for a DTC dessert label — logo, palette, packaging voice and social identity.

Client

That Brownie Girl

Logo & wordmark system
Full colour + typography guidelines
Packaging & label direction
Social identity + templated kit

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Ready when you are

Let's Define Your Identity.
Let's scope it together.

Tell us where you are and where you want to be. We'll come back with a clear plan and a fixed quote.

Related services

Explore what else we do.

All services

Brand Films & Media

Your brand deserves more than a static ad, it deserves a story worth watching. We create cinematic brand films and media content that capture attention, build emotional connection, and turn viewers into loyal customers. From concept to final cut, we craft visuals that don't just look good, they perform.

Marketing Automation & AI

Growth shouldn't mean more busywork. We build automation and AI-powered systems that handle the repetitive tasks so your team can focus on strategy, not spreadsheets. From nurturing leads to answering customer questions instantly, we set up smart systems that work around the clock, even while you sleep.

Performance Marketing

Ad spend without results is just money burned. We build performance marketing campaigns designed around one thing, return on investment. Every dollar is tracked, every campaign is optimized, and every decision is backed by data. No guesswork, no wasted budget, just growth you can measure.