A Canadian auto-loan platform,
built to convert in-feed.
Cut My Debt is a Canadian auto-loan pre-approval platform — a lead-generation service connecting car buyers with dealership and lender partners, including first-time buyers and applicants with bad or thin credit. We built the brand, designed the performance funnel, and ran the Meta ads that fed it.
Pre-approval, without the runaround.
Cut My Debt serves Canadians shopping for a car — first-time buyers, everyday shoppers, and applicants working with bad or thin credit. Buyers get a quick indication in a 60-second online check, then get routed to partnered dealers and lenders for the actual review and vehicle.
Cut My Debt does not fund loans directly — final decisions sit with the reviewing lender. Our brief was straightforward: make sure the right buyers land on the form.
Check. Match. Drive.
Our performance marketing sits on top of this flow — every ad concept is written to move a specific type of buyer into step one.
60-second pre-qualification
A short, mobile-first form built to load fast and finish faster. Name, contact, monthly budget, and vehicle interest — nothing extra.
Routed to dealer & lender partners
Submissions route to Cut My Debt's dealer and lender network by eligibility. Cut My Debt is an auto-loan pre-approval platform — final funding decisions sit with the reviewing lender.
Pick the vehicle, finalize the deal
Qualified buyers move into vehicle selection with a partnered dealership — first-car, credit-rebuild, and everyday buyer paths supported.
Cut My Debt is a lead-generation and pre-approval platform, not a lender. Final approval, rate, and funding are determined by the reviewing lender on a case-by-case basis. O.A.C. Terms apply.
A brand, a funnel, and the ads
that filled it.
Brand identity
Built the full identity from scratch — the DEBT-crossed circular badge, wordmark, purple-and-lime palette, and creative rules. Designed to read at thumb-scroll size in a busy Meta feed.
Performance funnel design
Mapped ad creative to Check → Match → Drive. Every concept lines up with a specific buyer state: first-time buyer, no-credit history, credit-rebuild, and everyday car shopper.
Meta ads — always-on
Ran the paid social program end-to-end: audience structure, creative testing, and cost-per-lead optimization against the cutmydebt.ca landing page.
Built for the thumb-scroll test.
A high-contrast purple-and-lime identity, sized and weighted to hold up in a busy Meta feed. Confident, plain-spoken, no fine-print promises.
STILL IN THE GAME.
We look beyond the score.
Every ad, a specific buyer.
Each creative targets a specific buyer state — first car, no credit history, credit rebuild, everyday shopper. All ran on Meta.
The numbers from the account.
Pulled directly from Meta Ads Manager. "Leads" means completed form submissions — downstream approval and funding decisions sit with the reviewing lender and are not counted here.
Paid media that moved the numbers.
Have a lead-gen product that needs
a real brand and a real funnel?
We design the identity, build the funnel, and run the ads — one operator team, one line of accountability.