A Canadian auto-loan platform,
built to convert in-feed.
Cut My Debt is a Canadian auto-loan pre-approval platform — a lead-generation service connecting car buyers with dealership and lender partners, including first-time buyers and applicants with bad or thin credit. We built the brand, designed the performance funnel, and ran the Meta ads that fed it.
Pre-approval, without the runaround.
Cut My Debt serves Canadians shopping for a car — first-time buyers, everyday shoppers, and applicants working with bad or thin credit. Buyers get a quick indication in a 60-second online check, then get routed to partnered dealers and lenders for the actual review and vehicle.
Cut My Debt does not fund loans directly — final decisions sit with the reviewing lender. Our brief was straightforward: make sure the right buyers land on the form.
Check. Match. Drive.
Our performance marketing sits on top of this flow — every ad concept is written to move a specific type of buyer into step one.
60-second pre-qualification
A short, mobile-first form built to load fast and finish faster. Name, contact, monthly budget, and vehicle interest — nothing extra.
Routed to dealer & lender partners
Submissions route to Cut My Debt's dealer and lender network by eligibility. Cut My Debt is an auto-loan pre-approval platform — final funding decisions sit with the reviewing lender.
Pick the vehicle, finalize the deal
Qualified buyers move into vehicle selection with a partnered dealership — first-car, credit-rebuild, and everyday buyer paths supported.
Cut My Debt is a lead-generation and pre-approval platform, not a lender. Final approval, rate, and funding are determined by the reviewing lender on a case-by-case basis. O.A.C. Terms apply.
A brand, a funnel, and the ads
that filled it.
Brand identity
Built the full identity from scratch — the DEBT-crossed circular badge, wordmark, purple-and-lime palette, and creative rules. Designed to read at thumb-scroll size in a busy Meta feed.
Performance funnel design
Mapped ad creative to Check → Match → Drive. Every concept lines up with a specific buyer state: first-time buyer, no-credit history, credit-rebuild, and everyday car shopper.
Meta ads — always-on
Ran the paid social program end-to-end: audience structure, creative testing, and cost-per-lead optimization against the cutmydebt.ca landing page.
Built for the thumb-scroll test.
A high-contrast purple-and-lime identity, sized and weighted to hold up in a busy Meta feed. Confident, plain-spoken, no fine-print promises.
STILL IN THE GAME.
We look beyond the score.
Every ad, a specific buyer.
Each creative targets a specific buyer state — first car, no credit history, credit rebuild, everyday shopper. All ran on Meta.
The numbers from the account.
Pulled directly from Meta Ads Manager. "Leads" means completed form submissions — downstream approval and funding decisions sit with the reviewing lender and are not counted here.
Paid media that moved the numbers.
Related work and services
The Cut My Debt project was delivered by our Performance Marketing and Web Design & Development team, working out of our Abbotsford marketing agency studio.
Have a lead-gen product that needs
a real brand and a real funnel?
We design the identity, build the funnel, and run the ads — one operator team, one line of accountability.