A Canadian auto-loan platform,
built to be found in-feed.
2 Min Loan is a Canadian auto-loan pre-approval platform — a lead-generation broker connecting buyers with dealerships and lenders. We built the brand, designed the performance funnel, and ran the Meta ads that fed it.
Pre-approval, without the runaround.
2 Min Loan serves Canadians shopping for a car — new, used, refinancing, or rebuilding after credit setbacks. Buyers get a quick indication in a two-minute online check, then get routed to partnered dealers and lenders for the actual approval and vehicle.
Terms in the network run from 24 to 84 months with zero application fees. 2 Min Loan does not fund loans directly — final approval and rate sit with the reviewing lender. Our brief was to make sure the right buyers land on the form.
Apply. Match. Drive.
Our performance marketing sits on top of this flow — every ad concept is written to move a specific type of buyer into step one.
60-second online form
A short, mobile-first pre-qualification form built to load fast and finish faster. Every field earns its place — name, contact, income basics, vehicle interest.
Connected to dealers & lenders
Submissions route to 2 Min Loan's dealer and lender network by eligibility. 2 Min Loan is a broker platform — final funding decisions sit with the reviewing lender.
Pick the vehicle, finalize the deal
Approved buyers move into vehicle selection with a partnered dealership. New, used, refinancing, and credit-rebuild paths — 24 to 84 month terms, zero application fees.
2 Min Loan is a lead-generation platform, not a lender. Final approval, rate, and funding are determined by the reviewing lender on a case-by-case basis. O.A.C. Terms apply.
A brand, a funnel, and the ads
that filled it.
Brand identity
Built the full identity system from scratch — logo, wordmark, palette, type, and creative rules. The blue-and-yellow badge lockup is designed to read at thumb-scroll size in-feed.
Performance funnel design
Mapped ad creative to their Apply → Match → Drive user flow. Every ad concept lines up with a stage: awareness, objection-handling (credit, rejection, first car), and re-engagement (upgrade, trade-in).
Meta ads — always-on
Ran the paid social program end-to-end: audience structure, creative testing, and cost-per-lead optimization against the 2minloan.ca landing page.
Built for the thumb-scroll test.
A high-contrast blue-and-yellow identity, sized and weighted to hold up in a busy Meta feed. Confident but plain-spoken — no jargon, no fine-print promises.
STILL APPROVED.
Don't guess. Check in 2 minutes.
Nine creatives, nine buyer angles.
Each ad targets a specific buyer state — first car, credit rebuild, rejection recovery, upgrade, trade-in. All ran on Meta.
The numbers from the account.
Pulled directly from Meta Ads Manager. "Leads" means completed form submissions — final loan funding is decided downstream by the reviewing lender and is not counted here.
Paid media that moved the numbers.
Reach 309,621 · Frequency 1.79 · Link clicks 4,114 · CPC $1.44.
Have a lead-gen product that needs
a real brand and a real funnel?
We design the identity, build the funnel, and run the ads — one operator team, one line of accountability.