Black Casket Cafe
Building a brand world for Abbotsford's gothic cafe.
Client
Black Casket Cafe
Industry
Food & Beverage · Cafe
Services
Brand Films · Social Content · Branding & Identity
Engagement
Launch — 2024
Overview
Launch films and a moody social identity for Abbotsford's gothic-themed cafe — pretzel buns, dark indulgence, a brand world built for the feed.
The challenge
A high-concept cafe in a saturated market needed to land its world fully formed at launch — not iterate its way into a brand voice while losing first impressions.
Our approach
We led with brand identity, then shot the launch in one moody overnight session — cinematic stills, low-light product reels, and a cohesive grid that arrived day one.
Selected work
A look at the output.
A small selection from the ongoing engagement.
Creatives
2 designsReels
3 reels
Black Casket Cafe
Abbotsford, BC
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