How does Map Sense Media run an influencer campaign?
Map Sense Media handles the whole influencer process in-house from the Abbotsford studio: prospecting creators whose audience matches the brand's customers, outreach and negotiation, briefs and contracts, content review, usage rights, whitelisting and spark ads where the content will run as paid media, and reporting on reach, engagement and conversions. Creator fit is judged on audience alignment rather than follower count, which usually means micro-creators with loyal local followings for Fraser Valley and Metro Vancouver businesses. For That Brownie Girl the studio sourced creators whose audiences matched the brand's buyers, for The London Fish it connected the restaurant with local Vancouver food creators, and for C2C Rental and Mainland Motors Abbotsford it booked on-camera talent for scripted reels and skits.
